Culture and International Business Essay Example | Topics and Well Written Essays - 750 words

Culture and International Business - Essay Example Yet, McDonalds own brand also gave the company problem that is more pronounced than any other american brands. Perhaps there are no other American brands which had been patently labeled and stereotyped as a symbol of American imperialism than that of McDonalds. This issue is magnified by the fact McDonalds typically becomes a target (usually by vandalism) everytime there are protests against the American government abroad. The irony of it is that perhaps there are no other fast food chain in the market that exerts that much effort than McDonalds to assimilate with the local culture where it operates. Its franchises outside of North America are not even run by Americans but by the locals who took pains to customize its offerings just to cater to the local preference. But no matter what it does, McDonalds will always be associated with American imperialism. This misconception about McDonalds is not only limited to cultural labeling but extends to social status as well. Section II: McDo nalds, cheap yet classy? McDonalds is also having a social stratification issue on how it should position itself in the market. Shall it serve the mid section and upper section or the upper section of the market? Market response is ambivalent that it proves difficult to categorize which market should McDonals concentrate. In emerging markets such as Russia, China, even including South Asia, McDonalds is considered to be a restaurant that is a class above the rest and highly esteemed as a brand. Eating at McDonalds can even be considered as a status symbol. Yet in its major market in the United States and Europe where it derives two thirds of its revenue, the fast food chain is considered to be a cheap food, something to be eaten just to survive not to mention unhealthy. As a food, McDonalds does not have the respect in its major market compared to the esteemed it have in emerging markets. In UK, it even came to a point that McDonalds will be taxed alleging that it is damaging people ’s health and costs the health care substantial amount. In the United States, parents are even suing the company for misleading them over its nutritional value. These ambivalence of market’s reaction towards McDonalds makes it difficult for the company to adopt a universal market strategy to penetrate the global market. What it does is to constantly adapt to the eccentricities of its local market whose magnitude of its assimilation may have already changed the company itself. Section 3. Who influences who with McDonalds? In its effort to assimilate with the preferences of its local markets, McDonalds customizes its menu in a myriad of ways to the point of departure to its original menu. In Germany, McDonalds can be served with beer. In Israel, McDonald’s burgers does not have cheese. In India, its patties are not made of beef. In UK, traditional supersize meals are no longer welcome and is replaced by healthy offerings. The list goes on and on with the changes M cDonalds have implemented just to cater to the differing taste preference of its local market. These change is not only limited to McDonald’s food offerings but also extends to its suppliers. Along with the changing menu is also the change of suppliers to make such change in menu possible. These change in suppliers makes it patently un-McDonald because a

The United Nations Involvement in Rwanda during the Genocide Research Paper

The United Nations Involvement in Rwanda during the Genocide - Research Paper Example According to the research paper "The United Nations involvement in Rwanda during the genocide" findings, since the second half of the twentieth century, the bleak nature of precedents in regard to the implementation of the Genocide Convention exposes a grim account of the stance taken by the international community to crack the whip on the perpetration of such heinous acts (Verdeja 37-54). This has left experts at loggerheads concerning whether prominent cases that justify the description â€Å"genocide† passed the legal thresholds. In the current world, the wheels of justice at different levels of jurisdiction such as international tribunals and internal trial courts are slowly elaborating definitional uncertainties and raising their flag, though hesitantly, that perpetrators of genocide may be tried and jailed or executed depending on their level of culpability (Barta, Finzsch, and Stannard 111-133). Yet, the very realities that trial chambers are seeking justice for perpetr ators of genocide-related crimes stand as an apparent proof of a deeper rot, which probably led to the Rwandan genocide (Verdeja 37-54). The key perpetrator of the Rwandan massacres had not seen a serious court that would try the perpetrators of such grave crimes. The United Nations established the United Nations Assistance Mission For Rwanda (UNAMIR) on 5th October 1993 to provide the security within Rwandan capital Kigali. Other responsibilities of the UNAMIR included watching the implementation of the ceasefire agreement.